It’s been a year now since Norbar Torque first stepped into the social media realm and the journey so far has been an exciting one. With a Facebook page, a Twitter feed, a YouTube channel (which has actually been around for about 3 years) and of course a blog, we’ve been able to talk torque in a number of new ways, enabling us as a company to get closer to the people that matter most– you, the end-users and stakeholders.
It’s been an exciting year for Norbar offline too. Opening our first premises in India at the start of 2012 and beginning our phased move to larger factory premises for our UK headquarters, Banbury, this month, only goes to reinforce the need for us to be at the forefront of the online manufacturing community.
With a combined follower/fan-base of 6,000, 5,000 blog visits and over 200,000 views of our YouTube channel, we’ve seen plenty of highlights over the past 12 months. With a Facebook fan base of well over 5,000 (across 20 countries), reaching over 172,910 people with our ‘How to use a torque wrench’ video and launching our mobile website have been the focus points for our digital revolution in 2011/2012.
It’s important to note that this has been a team effort as well, with 16 members of the Norbar team contributing blogs and other social media content.
As well as this, we have also seen the launch of our torque conversion calculator and wrench extension calculator apps, downloadable on both apple, android and Blackberry. Most significant, however, is the fact that social media has enabled us to connect with our end users and peers in the industry on a personal level – albeit virtual.
Whilst we’ve answered technical questions in blogs and given video demonstrations on YouTube, now is the time to ask us what you want to know and tell us how we can help you with torque solutions. Our social media sites are there for you and we wholeheartedly thank you for your presence and support to date.
So, whether it’s to suggest a new YouTube tutorial, ask a technical question, or simply to tell us what’s on your mind, send us a tweet or post on our timeline and we’ll talk torque.
David Rollason, Marketing Manager, Norbar Torque